‘The stars are aligning for Novak Djokovic’, says former Top 5

Besides being one of the most successful, Novak Djokovic is one of the most popular tennis players. While he seeks to set benchmarks on the court, he is one of the most sought-after names by various brands around the world. One such brand is Lacoste, which has the World No. 1 as its brand ambassador. Earlier today, the French clothing company revealed that it extended its partnership with Djokovic. Since he turned pro in 2003, Djokovic had a variety of apparel sponsors. He initially signed with Adidas, wearing his clothes until 2009, when they ended his contract. Although he signed a long-term contract with Sergio Tacchini, the deal fell through in 2012 because they couldn’t catch up on bonus payments. In 2012, the 34-year-old signed with Uniqlo on a five-year deal. Following the end of the term, Lacoste hired Djokovic as its global brand ambassador on a five-year contract. Although there is a year left until the expiration of the agreement, the French clothing company revealed that they added three more years to their partnership. On social media, Lacoste announced the extension in just a few words. They wrote, “Teammates since 2017, Lacoste and @DjokerNole are proud to announce their partnership has been extended through 2025.”

Tim Henman reflects on Novak Djokovic

Former World No. 4 Tim Henman believes Novak Djokovic would leapfrog his rivals in the GOAT race if he wins in New York next month. However, Henman reckons Federer is untouchable when it comes to popularity. “There are two different conversations to be had about the greatest player, the best player, that comes down to a numbers game and Djokovic will win that,” Henman told the Tennis365 website. “If you are talking about impact and popularity, it is a one-horse race and there is no doubt that Federer is the most popular player that has ever played our sport. Henman claims getting these out of his system could help Djokovic stay focused in New York this year. “Now there is so much on the line for Novak and for me, the meltdowns he has had at the US Open last year and at the Olympics a few weeks ago might help him now. He has got them out of his system now,” Henman said. “That will focus his mind even more and I really feel the stars are aligning for Djokovic and he is going to be incredibly tough to beat in three out of five-set matches.”