Nike defends Naomi Osaka from recent criticisms

Naomi Osaka is certainly the most popular tennis player of the moment, perhaps the most famous and attractive sporty woman in this precise moment and historical context. 

At the 2021 French Open, to protect her mental health, Noami, as she had previously said, did not grant post-match interviews. The French Tennis Federation responded on Sunday by fining her $ 15,000 for her first missed interview and threatening to kick her out of the tournament. Naomi, in response, withdrew from the Parisian Grand Slam.

Naomi, a fighter of many battles also and above all off the court, was the protagonist of another incredible protest in 2020. At the Western & Southern Open to protest Jacob Blake’s shooting, then don masks with the names of black victims of racist violence or police brutality during the US Open, after all that has happened since the shocking death of George Floyd and with the birth of the Black Lives Matter movement.

With $ 60 million earned in one year, including prize money and sponsorships, Osaka is in 12th position in the Forbes ranking of the 50 highest paid athletes in the world, even better than Novak Djokovic and Rafael Nadal. This shows how much her brands focus on her, also defending her from the fierce criticism that rained down on her after what happened in Paris.

Nike defends Naomi Osaka from recent criticism

Cool and highly appealing, Naomi embodies the values ​​that many famous brands seek to attract their consumers, creating a perfect combination. Nike has decided to publicly defend Osaka after the Japanese decision to withdraw from Roland Garros and after receiving a lot of criticism. The well-known brand, through a brief statement, said: “Our thoughts are with Naomi, we support her and we recognize her courage in sharing her experience with depression.”

The most famous brands that use Osaka as their ambassador are: Google, Louis Vuitton and Workday, GoDaddy, Hyperice, Levi’s, Nissan, Nissin Foods and TAG Heuer. Mental health problems have also been highlighted in the sports world by many other stars in recent years, such as Michael Phelps and Liz Cambage.