Hublot CEO: We are honored to have the great Novak Djokovic join our family

Hublot CEO Ricardo Guadalupe described Novak Djokovic joining the Hublot family as a “great day” for the Swiss watch brand. 

On Sunday, 20-time Grand Slam champion Djokovic announced he has become the new Hublot ambassador. 

Djokovic is one of the most successful and popular athletes across all sports and Hublot CEO Guadalupe didn’t hide his happiness after the Serb joined their family.

“We are particularly honoured to have the great Novak Djokovic join our beautiful Hublot family,” Hublot CEO Guadalupe said. “He is a player who makes tennis history by being unique, first and different, which is exactly our motto. It’s a great day for Hublot!”

Djokovic ‘thrilled’ to join Hublot 

“As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!” Djokovic said.

Djokovic is hoping to kick off his collaboration with Hublot on a positive note and win the US Open. 

Djokovic has won this year’s Australian Open, French Open, Wimbledon and he is now aiming to win the US Open and collect a Calendar Grand Slam. 

Former world No. 1 Justine Henin believes Djokovic’s records are astounding and it might me impossible for future generations to break his records. 

“I think Novak Djokovic is the one who’s going to hold the records very quickly and I think it’s going to be very, very difficult to go after them. A lot has happened in the last year. His disqualification at the US Open last year, a stinging defeat in the final at the French Open, and after that at the Australian Open, there’s a lot at stake because there’s the ego of the champion where he wants to win Grand Slams,” Henin said.