The Racing Writer’s Podcast: Ally’s Andrea Brimmer on NASCAR sponsorship

Andrea Brimmer is the chief marketing and public relations officer at Ally and she joins The Racing Writer’s Podcast to take us inside NASCAR sponsorship.

*Brimmer looks back on the ’21 season for the No. 48 Hendrick Motorsports team

*Branding around the driver and not having the driver adjust to the sponsor’s brand

*Brimmer’s history in the automobile world

*Where her passion comes from and understanding athletes and competitiveness

*How sports have helped her today

*What it was like for Ally to first come into NASCAR

*How Ally looks at return on investment

*What’s been learned in Ally’s first few years in the sport

*Its role in diversity and inclusion

*Being disruptive

*Utilizing more space on the Next Gen car for sponsor placement